“ People really had to get used to the petunias and pot roses , as they were not used to having these useable in Kenya . In addition , we are filling in a gap by providing peck of colored flowers that were need for landscape gardening company , ” Zoya Verjee , laminitis of EZ Plants , a potted industrial plant and flower allocator in Kenya , explains . Verjee excuse the need for her newfangled dispersion company , how they adjust to the pandemic , and their succeeding design of expanding outside of Kenya . Zoya VerjeeDistributing potted plants in KenyaVerjee startle the company in 2019 , when she need to inaugurate more potted plants into Kenya . “ I felt like there was a need for more potted plant life , garden flowers and veg , for example . We bulge out off with just five efflorescence and five herbaceous plant to see how well this would go , but we quickly increased our range of flowers , and we now have over sixty types of flowers and demand is increasing . ” To avail fulfil the mellow demand for flowers , EZ Plants issue florists , supermarket , restaurants , and much more , as well as providing home deliveries . EZ Plants has a partnership with Plantech Kenya , a seedling nursery in Naivasha , which grows the flora that EZ Plants distributes . “ It ’s a symbiotic relationship , they provide us with their plants to distribute , we give them a production list based on our order so they know what is in demand and what to grow next . ”Getting people used to new flowersVerjee explain that the company get off to a bit of a rocky start as customer had to get used to EZ Plant ’s flower . “ We were providing flowers that were not yet available in Kenya , such as petunias , so people really had to get used to those . Therefore , we had to do a pot of promotion , and by doing giveaway and giving out samples , demand started to pick up . After a while we also introduced pot roses , which are also a new introduction in Kenya , and we really underestimate how popular they were live on to be , as we did n’t have enough supply for the demand at one dot . ” According to Verjee , another challenge has been the shifting of trends . “ Sometimes a certain flower is in really high demand and everyone wants them . As a termination , we jump growing many more of them and then eight weeks later nobody wants them anymore . This quickly lurch popularity of certain prime has been a challenge for us . ”Adapting to the pandemicIn addition , mighty when people started to get concerned in EZ Plants ’ compartmentalization , the pandemic started . “ Supermarkets and garden centers were now suffer very limited movement , so we had to adapt and we started focalise on door - to - threshold deliveries , which has been working great . In addition , we decided to put up for the new nurseryman by bring out a ‘ kitchen collection ’ with onions and love apple plants , for model , that are perfect for everyone who has been stay at home . ”Focusing on colorsEZ Plants also leave a slew of flowers for landscaping companionship , as there was a need for more assortment . “ There are garden heart and other companies around , but most of those focal point on indoor works and lots of greens . And if there are some colorful flowers available , it is difficult to get many of those at the same clip . Therefore , we are filling a crack by providing lots of colorful choices . If a Kenyan landscape gardening company needs 2000 pansies , they can order them from us without any trouble . ”The future of EZ Plants“We are continuously expanding our assortment , and are hope to do indoor plant as well as more unique assortment in the future . We are also noticing an increase demand for eatable flush in Kenya , as they are currently popular in restaurants , so that is another aspect we desire to focalise on . As for our distribution , we would bang to branch out into East Africa before long , and are currently work on on how to do that as efficiently as possible . ”For more information : EZ PlantsZoya Verjee[email protected]www.facebook.com / ezplantskenya
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