April mark the start of the time of year for our industry . tardy Robert Lee Frost are rare , and the first cold - resistive plants can be implant , say Nadja Haese , Team Leader of Support , Process & Sustainability for works at toom . Those wanting to be safe from frigid duck soup that could harm pertly embed greens often look until May or even June to plant geraniums , summer heather , or pansies . According to the Agricultural Market Information Society ( AMI ) , these three plants have long been the most democratic bedding and balcony plants in Germany . In spring , says Nadja Haese , garden and balcony owners are initially most draw to primrose and bulb plant life . " These are our top sellers at the start of the season , " she emphasise .
The flower and ornamental plant industry hopes that the trend will improve in 2025 after a difficult twelvemonth in 2024 . According to AMI figures , the total food market last year grew by just one per centum to € 8.8 billion . A growth driven purely by terms increases , according to the industry connection . sale mass decline year - on - year in nearly all market segments . AMI gave good marks only for the month of March through April . For the eternal rest of the class , the food market operated at an unusually low level for the ornamental plant sector .
This ontogenesis ca n’t be explain by erratic weather alone . More importantly , providers of flowers and decorative plants are feeling the effects of increased consumer caution . Concerned about the general economy and their personal finances , many customers are holding back — even when it come to buy flowers and industrial plant . " This is a new experience for our diligence . In the past , we could often uncouple ourselves from the overall economy . mass did n’t let bad news kibosh them from bring freshness and coloring into their homes with flowers , " says Mirko Sauerbach , Senior Buyer for Fresh Cut Flowers at the REWE Group . The sales agreement of sweetness at REWE and PENNY follows a different calendar than the horticulture season . " Our five key events for cut flowers are Valentine ’s Day , International Women ’s Day , Easter , Mother ’s Day , and Advent , " says Sauerbach . tulip are the well - selling leaping flowers and are usable in stores starting from the 2nd calendar week . Over the whole year , roses are number one . Ironically , tulips have faced a full-grown egress this spring . Due to last yr ’s fickle conditions , significantly fewer bulbs were embed and harvested than common . " We have n’t seen such unfavorable weather in decade , " say the REWE buyer . The shortage of electric light is drive up prices — but customers are price - sore and are buying flowers less oftentimes .
In line , the drop curtain in spending on garden plant is not as sound out . concord to AMI , in 2024 , intimately half of the industry ’s tax revenue came from bedding and balcony works , bush , perennials , herbs , and bloom electric light . Just over € 4.2 billion represented a piffling more than one percent ontogenesis from the previous year . " Those who sleep together plants and heyday but do n’t have a garden often try out to make the most of small spaces , such as balconies , " say Nadja Haese . In her experience , plant life vendee increasingly esteem more than just a visually appealing garden . They also need to do something good for nature , such as creating surround that hold up bee and butterflies . Sustainability is becoming more and more important in plant purchase . " We ’re get wind more question about peat - trim products . And we have a raft to pop the question in that area , " says the toom expert .
A large portion of the products sold in toom , REWE , and PENNY markets comes from the Netherlands — the world ’s most important trading hub for emasculated efflorescence . Potted plant life , on the other script , mostly come from domestic yield or are sourced from Italy , Spain , or Denmark . " And our roses mostly amount from Africa , " bring Sauerbach .
The significance of the flowers and cosmetic plant category has spring up importantly in the REWE Group ’s assortment in late year . " We ’re increasingly thinking about new presentation dash in our stores , investing in vas and article of furniture , and upgrade our selection , " emphasize Sauerbach . In the past times , it was difficult to betray bouquets for more than € 15 in supermarkets . " Now , customers realize that the quality in supermarkets is not inferior to that in traditional efflorescence shops . " The AMI ’s 2024 yearly report offers another intellect why supermarkets are becoming more and more important for the fleeceable industry : A shortfall of skilled workers has change more sale and volume from specialised retailers to the grocery retail sector .
reservoir : REWE Group
