Next week , the trading sphere will once again have the opportunity to have its say regarding collective activity through the Flower Council of Holland ( BBH ) , and the call is clear : Go vote . " This is our opportunity as a sector to take possession over corporate natural process . The voice of every caller , large and modest , determines whether we will continue act upon together with the growers to improve consumer merchandising . So go vote ! ” , say Koen Heijl .
Yvonne Watzdorf and Koen Heijl
We spoke to Yvonne Watzdorf , who has been the director of the BBH since June 2022 , and Koen Heijl , owner of Heyl and acting here as ambassador . The old support mental testing did succumb cocksure result simply because turnout from the trading sphere was too abject . Also , the grouping of bargainer require was in favor of keep the collective activeness , but the expression proposed was not well receive .
They , therefore , had two things to do : put their heads together to find a new expression and rally the ranks . The former has go on over the past few month , and a radical of representative from several trading ship’s company have , consort to their own statement , total up with a simpler , more sustainable , cobwebby , and middling model . At the same clip , BBH itself has been working hard over the past few months to approach the trading companies .
New StrategyIn addition to the fresh levy base – the rates and figures suggest can be consultedhere – the scheme itself has also been adjusted . While antecedently , they mainly worked with campaigns targeting specific consumer groups in specific countries , in the future , there will be a greater focus on sphere communicating . This will be reach by inspiring consumers with flowers and plants and informing them about the sector to pull irrefutable support . But also by collaborating more tightly with chain partners in the sector so that the sector can speak with a single voice . From now on , a broad target grouping will be addressed , and the focusing will be on positively influencing public judgment with PR events and message campaigns . finally , there will definitely be no set - in - stone strategy ; the finish is to continue to engage in dialog with all company and to keep assay that talks .
VotingThose who require to be assured of participate in the right to vote cansign upnow via the BBH website . early on next week , proprietor , film director , and CEOs of wholesale companies working with flowers and plant will receive an email from Motivaction , an sovereign representation that organise the vote and warrant namelessness . They are asking also to keep an centre on the junk e-mail folder , as for technical reasons , it is not always potential to forbid the e-mail from ending up in there . All information is collected on the BBH web site and there ’s also an overview with Questions and Answers . Those who have not received an invitation cansign uphere .
" Participate and vote " , said Yvonne and Koen , " because this is a chance – which single company have never had in this manakin before – to emphasise the importance and the need to preserve the collective . "
For more info : Flower Council of Hollandwww.flowercouncilofholland.com
© FloralDaily.com/Geert Peeters
