Easter descend late this class ( April 22 ) , and this does not leave any time for Danish provider of plants in ceramic , Euro Trend , to catch their breath . " The last Easter edict and the first Mother ’s Day club are sent out today " , says Sales Manger Christian Jacobsen . fortuitously , this year ’s Easter sale seem to be better compare to last year .
Stefan Schyt and Christian Jacobsen at the IPM Essen
Early Easter vs belated EasterLast year , Easter was lionise early in the year ( April 1 ) , so what is preferred ? An former or late Easter ? Jacobsen actually prefers a date in the middle . " When Easter falls early , the requirement for indoor plant life is usually higher . However , it is very close to Valentine ’s Day then - which is an crucial day to us - there are therefore just a few weeks in between these two holidays . When Easter is previous , it means that we have a long period to deal our products , but we are competing more with the outside plant and there is not much time to catch our breath before the Mother ’s Day Order total in . When it falls more in the middle , we have the best of both worlds . "
Higher salesEven though early and late sales both have their advantages and disadvantage , this year ’s sale seem to be high compared to last class . " I think the reason for the higher sales is chiefly because we had more weeks to sell the products , but it may also be bear on to the bad weather Europe experienced last class . Due to the bad weather at the final stage of March 2018 , the demand for plant life was low . "
dissimilar countries , unlike tastesAfter Valentine ’s Day , Christmas and Mother ’s Day , Easter is an important celebration for Euro Trend . The company created a catalogue containing 130 Easter articles . And different countries mean dissimilar demand , also for Easter . “ In some state , Easter decorations are mainly yellow , in other countries they are very colorful and here in Scandinavia , for example , we see a lot of wood and concrete . " However , the Easter trend are capable to change . " We see that Scandinavian trends often move southward . When something is voguish in Scandinavia , it will often become voguish in about two years in the south of Europe . "
KalanchoeAlso in the choice of industrial plant , one can notice differences . Compared to several year ago , now more green plant life are integrate in the designs . " In general , greens are very voguish and we therefore also practice them in the Easter ornamentation " , aver Jacobsen . However , the best seller rest the kalanchoe . " In many of the different decoration trends , we apply the kalanchoe . It is a very good supermarket plant , as it look well on the shelf due to its long shelf life . " Out of the 20 plants they use for Easter decorations , around 30 percentage are kalanchoes .
Euro TrendEuro Trend is specialized in design and combine ceramics with mini indoor plant . The ceramics are imported and the mini flora are buy at growers all over Denmark . They send them to exporter in Denmark and the Netherlands , who are selling them to retailers all over Europe . " We seek to stay on top of trends . And to do so , we offer an innovative and distinctive compartmentalization . We keep a near and on-going cooperation with our customers , good designers , and our pot plant suppliers . "
For more informationEuro TrendChristian JacobsenEmail:[email protected]www.eurotrend.dk
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