It will be a bit afterward than the previously announce dates in June , but number September the suits can go back to the ironical cleaners and it will really be fourth dimension to say goodbye to your corona - hair . Then all growers , suppliers , investor and other stakeholder are welcome again at GreenTech . Physically in Amsterdam or digitally , whatever is possible and desirable at that time . For Mariska Dreschler , Director Horticulture at the show , it is key that all participants leave or lumber off with a real GreenTech feeling .
" GreenTech is a purely international event . We notice that everyone is eager to see each other again and go for to welcome visitors and participant from at least the whole of Europe . With a strong online positioning , we will ensure that those who can not or should not assist physically can take part online . assemble each other in person again , sharingknowledge , and fundamental interaction between the professionals in our industriousness are cardinal this edition . "
GreenTech Live & Online 2021 physical will take topographic point at RAI Amsterdam . The turgid stands from the pre - COVID period will not appear there yet : GreenTech Amsterdam as a totally physical trade show will take place from June 14 - 16 , 2022 . In connection with crowd ascendancy and minimisation of dealings movements during the build up - up and crack-up of stall , the stand construction for this year ’s alternative result will be stockpile out by the RAI itself . This is to assure the safety of all involved . The strong-arm exhibition will be complemented by virtual marquee where all player , include those who can not attend physically , will be capable to salute themselves . Country pavilions , noesis broadcast on cannabis , perpendicular agriculture - it will all be there , Both physically and digitally . Indeed , that 2d target radical is at least as crucial , Mariska believe .
Virtual elements will remain"We do n’t expect digital connection to supersede the physical part , but we do notice that practical chemical element will stay , " she explains . " We have organized several on-line events in the retiring few months and can thus reach both existing and new fair game groups inside and outside gardening . "
After all , last pin GreenTech knew its first edition , and the responses to the quality of the on-line organization were positive : participants and exhibitor praised its technical construction . " This yr we are working with the same online platform . We will take the visitors and exhibitioner by the hired hand even more on how to use it optimally . It has to be full of interaction and low - door to let them to get in touch with each other . "
Both digitally and physically , the GreenTech cognition programs play an important role . In it , the establishment has been combining harvest optimisation and illusionist pieces - or the Expert Theatre and the Vision Stage - for days . In this way , they are capable to attract both the horticultural sector itself and players from other sectors . Investors or participants concerned in more sustainable food product and well - being . " We also see that from these cognition broadcast , a lot of conversion is possible : as a company you may share cognition and draw in visitant to you , both live and digitally . "
Ideal balanceFor Mariska herself , it is also another dot on the purview . Behind the scene , the trade show system has already been working on the translation to a blended online and offline event for some fourth dimension , and that has been accelerated by COVID . " Last yr , regrettably , that was entirely online , whereas in 2019 we were still entirely physical . This class we are looking for the ideal residue . " Exact numbers of exhibitors are not yet uncommitted , but our goal , provided the vaccination are going well , is to hook up toward the 250 participant . " Last year we figure that our innovators also participate in the online effect . Now I presume to count on the market leaders to participate again as well . And the more opportunity we have to expand physically , the more participants there will also be . In any case , we are ready for it ! "
" When we started setting up GreenTech in 2013 , I found myself in a mature , and seemingly completely saturated market , where all possible marketplaces already be . By building it up steady and in secretive cooperation with the market , we were able to take and expand our place . The most important matter for us is remains to get the maximum traction out of it : to make the connection between exhibitors and visitors such that everyone catch their investment out of it and has the desire to do business through the GreenTech platform . Then we do it right . hold out , and digitally . "
GreenTech AmsterdamGreenTech Live & Online will be held from Tuesday 28 – Thursday 20 January 2025 . GreenTech Amsterdam , in full physical formatting , from Tuesday 14 – Thursday 26 January 2025 . GreenTech is back up by AVAG , the industry affiliation for the greenhouse technology sphere in the Netherlands .
