Over the last three and a half ten , the horticulture industry has seen many achiever stories — Knock Out ® rose , Endless Summer ® hydrangea , Costa Farms ’ O2 for You , and Wave ® petunias , to name a few .
What may seem coincidental is , in fact , root in history , as Impact Marketing & PR was founded by Suzi McCoy 35 years ago . In 1995 , the firm have on its first horticultural node , The Conard - Pyle Company , and became known as Garden Media Group . Listed repeatedly as one of the top 10 public relations firms in the Philadelphia part , the boutique agency is the national lawn and garden industry leader .
In 2020 , McCoy graciously maltreat into retirement while her girl , Katie Dubow , took over as president . Dubow , passionate about the horticulture diligence , is delighted to keep her female parent ’s bequest and says that her female parent ’s decisiveness to focus on horticulture has been a keystone to the business firm ’s succeeder .
“ Horticultural innovations move very fast these days , ” say Stephen Orr , source and editor in chief , Better Homes & Gardens . “ I ’ve rely on the knowing common people at Garden Media for decades to keep me up to date with raw plant introductions . ”
Today , Garden Media continues creating and promoting lawn and garden careen stars . preceding and present clients include heavyweights such as Star Roses and Plants , The Davey Tree Expert Company , Costa Farms , Plant Development Services , Inc. , Park Seed , Ball Horticultural Company , the Philadelphia Flower Show , and Longwood Gardens . The firm ’s achiever - push faculty have earned top - notch clients from North America , Europe , and Taiwan .
“ Garden Media Group has been an incredible cooperator and was integral to our success in the introduction of the Knock Out ® rose in 2000 . When we were about to plunge Petite Knock Out ® , the first miniature Knock Out ® Rose , almost 20 age later , we bed we want to habituate Garden Media Group ’s expertness again , ” notice Bradd Yoder , President of the United States of Star Roses and Plants . “ Their creative thinking , passion and collaboration is unmatched and has help us with major production launches to the diligence . We are thankful for their contributions and care them continued success for the next 35 year and beyond . ”
Marta Maria Garcia , Head of Marketing and Retail at Dümmen Orange , figure out with the squad for 10 class while managing director of Marketing at Costa Farms . " Garden Media Group ’s 35 age of excellence in the industry speaks volumes . Their creativity , dedication , and expertise have really transmute the world of horticulture and media , " she say .
Dubow is exceptionally proud of the caliber of clients the house act but knows Garden Media ’s greatest asset is its people . “ Despite pivoting to an whole remote workforce over the pandemic , our team has grown solid and more machine-accessible than ever , ” enounce Dubow . “ We pull together , excel professionally , and have fun – and that translate into astonishing customer relations and magical outcome . ”
Garden Trends ReportOne of Garden Media ’s meaning contribution to horticulture is the business firm ’s annualGarden Trends Report . First released in 2001 , the report spy global and internal shifts that have a bearing on the lawn and garden category . The annual account has become a roadmap to guide breeders , maker , growers , trafficker , retailers , and media to where and how to meet consumer ’ require best .
“ It ’s one of our proudest accomplishments and something we love to do , ” say Dubow . “ Plus , it help lead our client and the whole industry into the future and enable them to associate the dots to be more successful . ”
From the rise of Made in the U.S.A. and the ‘ buy local ’ move to houseplant , growing vegetables , and a regenerate interest in organics , Garden Media has kept the industry forward of the curve .
As the horticulture industry continues to brandish , Garden Media remains firm committed to introduction , collaboration , and cultivating success for its clients and the green humankind at large .
For more information : Garden MediaTel . : 610 - 444 - 3040[email protected]www.gardenmediagroup.com
