January 2025 will see the launching of a raw EU - funded run to promote pelargonium ( geranium ) plant . Worth around 2.7 million Euros in sum , the campaign aims to develop and fix long - term sales of the democratic outflow flowering flora and support Europe ’s horticulture manufacture . It will run for three years in five state : Germany , France , Poland , Denmark , and Sweden .
Pelargonium for Europe ( PfE ) is a multistakeholder initiative launch in 2016 to endorse pelargonium sales across Europe through generic product promotional material . The campaign is active in 22 countries and will continue so while acquire EU funding enables increased activities and impact in the five fresh target countries . This new campaign will widen an existing cohort , as PfE already has EU campaigns running in 11 countries . " As such , from 2025 , PfE is set to see its biggest class yet , with active EU campaigns in a total of 16 countries at once . "
For the young EU safari , PfE is look for delegacy partners who have experience in PR and selling for consumer life-style products ( mandatory ) , and ideally , with an understanding of the flower and flora sector and in feed publicly fund labor ( desirable ) .
There are 11 options available for tender : Country Campaign – France , Country Campaign – Denmark , Country Campaign – Sweden , Country Campaign – Germany , Country Campaign – Poland , POS Core Campaign ( international & Germany ) , IGA Event ( Germany ) – register interest only , Community Activation – Y1 research ( external ) – register stake only , Community Activation – Y2 & Y3 promotion – register involvement only , Cross - Media activities with BLOOM ’s ( Germany ) , and External Evaluator – register pursuit only .
The campaign targets both end - consumers and aims to support the unripened trade wind . National office are seek for the five country campaigns which will make up public relations , media coaction , digital and social medium marketing , point - of - cut-rate sale support for retailers , and sustainability communicating for producers .
Internationally oriented agencies are also seek for a number of activity admit the primal growing of point - of - sales event materials and a young residential area activation that will address the public planting scheme of towns , metropolis , and Greenwich Village . Pelargonium will also make an appearing at the regional garden case IGA in Germany in 2027 , and a specialist horticultural upshot agency is assay to coordinate this .
" PfE is take by its breeder members who are global leadership in ornamental plant ; they are forever develop the best calibre varieties and a more divers range . There are grand of cultivars of pelargonium , otherwise known by the common name geranium . Over many year , European breeders have greatly enhanced the strength and daring of Pelargonium available in Europe , mean they are longer lasting , more perdurable , and more versatile in their colour , shape , and custom opening . "
" Therefore , the campaign ’s central content are all about promoting the tone , diversity , versatility , and beauty of the pelargonium . Tradition is also important since pelargoniums are famously control decorate balconies and patios all over Europe – often take on an important role in ethnical visuals and events such as village flush festivals . "
PfE aims to boost sale and improve consumer ware perceptions , overall aim to strengthen the gardening manufacture ’s stability and growth . " Winning this EU funding is a testament to the impact of the effort and its accompaniment for the sphere . "
How to apply : agencies should contact[email protected]to receive the warm multitude and necessary templates .
