Meet Arien van Viet , the owner and director of Van Vliet Antúrios , a family business in Brazil that differentiate in producing Anthurium pot plants and young plants . Arien ’s story is one that showcases a late - rooted connection to agriculture and a commitment to sustainability in the floral manufacture .
Arien descend from a longsighted line of Dutch descendent and was born in Brazil , where he presently resides in Holambra , SP . He is an agronomical engineer by profession and survive on the family ’s farm , where he map the third generation of the Van Vliet household business . His journey into the world of agriculture begin at a young age , as he used to accompany his begetter to put to work . After completing his education , Arien officially joined the kinsperson business in 2005 .
Van Vliet Antúrios is renowned for its production of Anthurium pot plant and young plants , having been in partnership with Anthura since 1994 . In 2018 , Arien took the rein of the company , becoming the owner and director after his founder ’s retirement . He now spearheads the business , as his sibling go after different interest and academic qualifications .
The company ’s current structure blow an telling 23 - hectare area , with 23,000 straight meters of greenhouses equipped with modern facilities such as pad lover , blending , warming , drainage , and rain collection reservoir . Recent investiture have focused on sustainability , admit a boiler for heating photovoltaic energy and inflate the greenhouses to accommodate changing elbow room and employee adroitness .
One noteworthy addition to the business in 2023 was a new greenhouse sweep 2,150 satisfying meters . This expanding upon was primarily driven by the increasing yield of Anthuriums . The investment made with the company ’s resources became more significant due to the economical impact of the pandemic in Brazil .
A key interrogation that arises is why Van Vliet Antúrios chose to focus on Anthurium pot plants . Arien explains that Anthuriums offer an attractive profit allowance and are relatively loose to civilize . moreover , they line up with the preferences of the Brazilian market , where Anthurium is a beloved and increasingly consumed works .
In full term of sales and distribution , the company join forces with the Veiling Holambra Cooperative , the same system as in the Netherlands . Most of the yield is delivered to the cooperative , where customers from all regions in Brazil make their leverage . Currently , around 80 % of their sales are direct , with the remaining 20 % conducted through the ' on the clock ' auction .
What sets Van Vliet Antúrios apart is its commitment to sustainable drill . The company has been dedicated to sustainability since 2007 , when they recovered four hectares of timber near a river on their property . In 2010 , they created a 6,000 cubic measure rainwater reservoir for irrigation . All their greenhouse have drainage systems to guarantee that body of water used for irrigation is collected and come back to the reservoir .
In 2022 , they invested in 432 photovoltaic panels to sire their energy , taking full advantage of the abundant sunshine in Brazil . They have also been form on reducing the use of chemic pesticides and incorporate more biologic alternatives . Additionally , they are exploring the use of biofertilizers to minimize the reliance on mineral fertilizers .
Despite these forward-moving - attend efforts , Van Vliet Antúrios faces challenges in terminal figure of labor . In the region of Holambra , which is close to industrialised city like Campinas , find oneself skilled labor for rural companies is progressively hard . The declining youth labor force in Brazil further compounds this outcome . As couples have fewer children , it ’s possible that Brazil ’s universe maturation will become damaging in the arrive years . To come up to this , the party is look at investments in engineering science , such as treadmill and robot , to redress for the Department of Labor shortage . Additionally , they are search ways to make work with flowers and plants more likeable to young people .
Arien van Viet sees the partnership with Anthura as all-important to their success . He remark the continuous genetical improvement of Anthurium and orchids as a crucial look of their quislingism , ensuring adaptability to various climatic condition in unlike countries and regions . He also believes that Anthura could cater valuable insights into technological drift and product price optimisation , which is vital , especially give the labor shortage offspring .
In conclusion , Van Vliet Antúrios is a kin concern with a rich story and a bright future . Their dedication to sustainability , coupled with their commitment to innovation and automation , positions them as leaders in the Brazilian floral industry . As they tackle challenges in Labour and sequence planning , their journeying exemplify the resilience and adaptability take to prosper in the ever - evolving world of agriculture .
For more information : Anthurawww.anthura.nl
