The new Digital Academy of the three consumer goods fairs under the umbrella of Messe Frankfurt celebrated its premiere on May 24 : the kick - off of the new digital event serial was consecrate to the theme of sustainability . Futurologist Anabel Ternès von Hattburg and communication theory expert Cornelia Kunze examined sustainability as a success broker for manufacturers and retailers from different perspectives .
Speaker Anabel Ternes von Hattburg und Dorothe Klein of Messe Frankfurt ( Photo : Messe Frankfurt )
What can manufacturing business and retailers do to position themselves successfully for sustainability and to be successful in the longsighted terminal figure ? Answers to this question were provide in the first sequence of the novel Digital Academy of consumer good fair : Under the title Sustainability as a Success Factor : 360 Degree scheme for Design , Production , gross sales , and Recycling , futurologist Professor Anabel Ternès von Hattburg explored the question of how companies can convincingly move into the future with sustainability . " This is a parametric quantity that you have to take into consideration in the long condition , " the expert emphasized . The matter is here to stay : " More than one-half of all consumer are now inclined to expend more money on a plausibly sustainable product . "
Speaker Cornelia Kunze und Dorothe Klein of Messe Frankfurt ( Photo : Messe Frankfurt )
Communication consultant Cornelia Kunze then went into more contingent about the connection between brand and sustainability as a client desire : Flourish or Flounder : How Purpose and Sustainability Put Consumer Brands Centre Stage was the subject of her keynote speech . Using established consumer good marque as instance , she explain how they live up to the rationale of sustainability , commune this credibly , and thus convince customers to ultimately make a determination to buy . But also with a sentiment to modest troupe , she emphasized : " The best time is now . Being pocket-sized as a ship’s company or brand is also a prospect . We see this in social media , where especially small company reach their target group with their very own convincing approach path to the topic of sustainability - and bind them ! " encourages Kunze .
The joint Digital Academy of the Ambiente , Christmasworld , and Creativeworld consumer - goods fair is a noesis puddle and source of breathing in for manufacturer and the trade . participant do good from background noesis as well as from hands - on lead to help them on their way . The second episode on July 5 at 10 a.m. will give an outlook on future retail , using China as an example . readjustment for the free manipulation of the Digital Academy at consumergoods.digital.messefrankfurt.com . The instalment on the subject of sustainability in German and English spoken communication is available in the media subroutine library today . They will be permanently online on Conzoom Solutions from June 6 , 2023 .
Ambiente , Christmasworld , and Creativeworld will continue to be held simultaneously at the Frankfurt exposition center :
Ambiente / Christmasworld : January 26 to 30 , 2024
Creativeworld : January 27 to 30 , 2024
For more data : Christmasworldchristmasworld.messefrankfurt.com
Ambienteambiente.messefrankfurt.com
Creativeworldcreativeworld.messefrankfurt.com
