What change have taken place in China ’s blossom retail industry ? Especially in the post - pandemic era , let ’s take a look .
E - commerce chopine drive blossom consumption to high - frequency intake
Live cyclosis in China has developed very speedily and has penetrated into all walk of spirit . From vesture , food to fresh cut off flowers , all detail can be ordered online . At present , domestic live broadcast political platform , biotic community group purchase , and flower e - commerce engagement ( Tiktok China , Kuaishou , Taobao alive broadcast ; Dingdong shopping , Meituan Select , Fresh Hema , Tmall , JD.com and other platforms have all participated in the flower eastward - commerce . The commercial industry has bestow gamey - dealings consumer groups . At the same time , the Mary Leontyne Price gap between A , B - grade products and C , D , and E - grade product has widened , which means the better the quality , the higher the price . At the same clock time , thanks to the possibility of resilient broadcast atomic number 99 - commercialism groove , the need for flower purchases in second- and third - tier cities has increased , and the demand for little point ( one - piece merchant vessels ) has grown speedily , drive the dealing pace and sales rate of D and E - grade product .
Offline flower stores are challenged , personalized bouquets are pop
The efficiency and speed of on-line flower shops are unmatched by offline flush shops . The insight of the net industry has dissemble many offline flower store . The traditional habits of consumer buying efflorescence in flush shops are being changed . Online consumption has become the mainstream channel . It is report that orders for Mother ’s Day and Valentine ’s Day in 2021 are three fourth dimension that of the same period in former eld , and the takeaway platform has represent a huge theatrical role in this sense . In addition , due to the step-down of epidemic activities , the number of expectant - scale hymeneals feast and festive issue has been quash , leave in a reducing in the number of blossom and a grim unit terms . At the same time , the phone number of mass visiting the computer memory has dropped importantly . If the offline flush shop class does not participate in the takeaway platform , the operating pressure will be great . For this reason , florists are also actively carry out ego - help , endeavor to innovate , and personalized bouquets are becoming more and more popular .
But joining an on-line political program also has challenges for florists . These chopine have their own game and service normal ; for example , festival advancement flummox corking challenge to flower shops ’ divine service capabilities and exigency response capability . At the same time , the deliverance platform hopes that the flower shop will maintain the same price for the same product throughout the year and render stable supply , which is also a enceinte challenge . 2C e - commerce that bring forth standardized bouquets and allow for received flower materials will become a new vogue .
The online retail logistics organisation is more arrant
With the support of capital , 2B and 2C e - DoC company have entered the flower industry in an all - troll agency , and professional logistics party such as SF Express , JD.com , and Zhongtong have entered the efflorescence logistics supply and instal a comprehensive logistics internet site to solving the last mile distribution problem . How to cut monetary value and improve efficiency becomes the core . Ele.me , a food delivery platform , also proposed to focus on building the digital substructure of the industriousness , so as to couple citizenry and goods , and conjointly progress a raw digital cockpit with industry partners .
The sweeping function of the traditional flower wholesale market is weakened
The sweeping function of the traditional flower wholesale mart will be weakened , and a complex integrating shopping , amusement , feeding and boozing , such as flowers , birds , Pisces , insect , and pet , will step by step form , such as Chengdu Spring Flower Paradise . The supermarket will become an important entry for the day-by-day consumption of flowers .
© FloralDaily.com/Luo ( Cathy ) Rong
