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Budweiser is advance men to not shave so as to save water .
This weekend , as the outside community pitch up for World Environment Day ( June 5 , 2011 ) , Budweiser is asking adult men across the U.S. to help oneself save 1 million gallons of water by not shave .
As part of Budweiser ’s ongoing commitment to water conservation , the “ Grow One . Save a Million . ” computer program encourages consumers to get involved by skipping a shave . The median shave uses 3 to 10 gallons of water .
Consumers 21 years of age and older can visitBudweiser ’s Facebook pageto make a toast and share the water - conservation plan with Facebook friends . player can institutionalise to a reach of no - shaving selection , from a few days to multiple weeks . The pageboy also sport a everyday tracker of the gallons of water saved to date .
“ Water is a key component inbrewingBudweiser and all our beer , which is whywater conservationis a priority both inside and outside our brewery , ” says Kathy Casso , vice president of Corporate Social Responsibility at Anheuser - Busch . “ In the past three years alone , our 12 U.S. brewery have reduced body of water role by 34 percent . Additionally , our employee and their families take action by volunteering to participate in local river - cleanup projects in communities across the country . ”
In 2010 , more than 1,200 employee from Budweiser beer maker Anheuser - Busch skip over shaving for one week prior to World Environment Day , help to salvage about 42,000 gallons of water system . This year , Budweiser is expanding the exertion by bid suppliers , partners , wholesalers , retail merchant and consumer to join the effort .
“ Every gallon of water that weconservemakes a difference of opinion to our communities . So when grand of people get together for one plebeian cause , great thing can pass , ” says Chad Pregracke , founder ofLiving Lands & Watersand the face of the program on Budweiser ’s Facebook page . “ By pledging to hop-skip skimming and ‘ grow one , ’ guys can literally wear their commitment to conserving our most valuable natural resource . ”
In 1998 , Pregracke set up Living Lands & Waters , a non - profit constitution found in East Moline , Ill. , dedicated to cleaning up and preserving U.S. rivers . For 20 years , River Networkhas supply organizational , expert and networking assistance to people working for watershed protection at the local , state and regional level . Today , the organization has grown to include 10 full - time employees . Since the organization ’s origin , more than 60,000 volunteers have helped remove more than 6 million pound of debris from rivers . For his efforts , Pregracke has received numerous national prize .
As part of its annual recognition of World Environment Day , Anheuser - Busch and its Budweiser brand will again donate $ 150,000 to River connection to help oneself support the establishment ’s watershed - conservation projects in each of the company ’s 12 U.S. brewery cities . These task will let in flow and river cleanups , education programs , tree diagram plantings and various natural process that support the environment and provide employees and local wholesalers the opportunity to offer in their communities .
World Environment Day is a day put aside by the United Nations to make awareness of the environment and promote involution in sustainability programs .
