Dutch horticultural company have been increasingly exploring opportunities ' behind the Great Wall of China . ' One of the suppliers focusing on the Chinese market is Ridder , where Joep van den Bosch . Van den Bosch has been appointed as General Manager of the local Ridder team since January 1 , 2024 . He point out China ’s potential : " Five to ten year ago , in China , Dutch company often delivered orotund turnkey labor . " That went well until the glasshouse were used by growers who were n’t familiar with the large amount of engineering .
However , allot to Joep , current Chinese insurance policy is changing : " The multitude there highly respect Dutch knowledge moreover they also want to build their horticultural sector , including the production of horticultural equipment . " Nowadays , the challenge for Dutch company is to release their knowledge and expertise into something valuable .
A weewee unit in a Chinese nursery
modulation to local production"In past years , we sold sword , glass , and aluminium . Our expertness was included in the damage of the blade . That ’s no longer the casing , as they can also manufacture the blade structure themselves . Therefore , today ’s greenhouse builders rather are architectural house that design entire projects – with construction and production contain place in China . "
This means that Dutch provider require to adjust . For deterrent example , Ridder ’s shade screens are now produced both in the Netherlands and in China . " We ’re also seem at several other products that we can produce topically . A water unit , for instance , can largely be assembled in China . Only its computer is from the Netherlands . This save on transport . "
Sometimes , local product is even an absolute must . " We increasingly see that local investor in China demand that a percentage of a project is locally produced . To be successful in China , you ’ll have to follow that movement . "
Joep van hideaway Bosch
Government shake up the economyJoep also identifies a second tendency : the Formosan government is stimulating the local economy . " In their five - yr design , they ’ve designated ' smart agriculture ' as a core orbit . This means that gardening receives a circumstances of investing . Part of it is high - technical school , but also investment in tunnels and ' solar greenhouses . ' in the main , you see a break from undetermined theatre to protected finish . "
The Chinese government ’s concerns about in high spirits - technical school horticulture are particularly directed at energy consumption . " So , we ’ll give spare attention to task involving geothermic energy , residual warmth , and the like . We should more actively promote mellow - technical school . "
At the same time , over the preceding 10 - 15 year , multiple demo projects were realized in China . " Currently , we are experiencing a shift key toward large - plate projects ( 10 to 20 hectares.).I expect that a total of 200 - 300 hectare of eminent - technical school greenhouses will be built next year . "
Joep considers this to be the start point of bombastic - scale high - tech . " There ’s a challenge there : when you start building on a big graduated table , there ’s also pressing on the returns . This raises questions about how to grapple energy , yield , marketing , etc . As such , there are opportunities for Dutch companies and growers ' cooperatives : people are already being trained to staff these new greenhouses in China . Being able-bodied to already provide the necessary knowledge and expertise to feed such a greenhouse could be an interesting business concern manikin . "
Part of a ' dissimilar world’In some esteem , China is a world of its own – the internet service used there are a good example of this : Rather than using Google and WhatsApp , one must use WeChat and other local platforms . partially thanks to the local team , Ridder is part of that ' unlike world .
Joep exemplify this using an instance . " In January , I was in China to meet nursery builders and regime official . I assemble a Chinese mayor who conceive the plan to develop a greenhouse area of 2000 hectares in his city . They think big in China . Whether it will happen is the dubiousness , but they project ahead . Thus , there are chance , provide that local output is taken into story . "
As a result of these ambitious plans , launching local production suddenly becomes much more naturalistic and more coarse among Dutch suppliers . " Ridder ’s hoi polloi and arm business office are present in China . In this way , we can really connect with the local market . "
For more info : RidderHonderdland 1312676 LT , MaasdijkTel . : 085 833 833[email protected]www.ridder.com
