How was Valentine ’s Day 2023 in the US ? “ In the Valentines week , sales were for many the same as 2022 and for some sales were up by about 2 - 5 % ” , says Joost Bongaerts , proprietor and CEO of Florabundance , a certify American Grown wholesaler , based in Carpinteria ( CA ) that supplies florists , flower markets , floral designers , particular event companies , and other professionals in the floral industry all over the country . He spoke to several growers , sweeping flowered companies , and retailer on Valentine ’s Day . All in all , they seem to be pleased . The availability of roses which is still the number one peak for this vacation , was good , and the quality was neat . Also , logistics were greatly improve compared to last year , and because Valentines was on a Tuesday there was metre to be well prepared and organized to get product to the client around the nation .
Joost Bongaerts .
few rose wine from Californian growersFor Florabundance , sales were about the same as in 2022 . “ The vividness breakdown was ( rough ) 60 red and 40 colors . “ The quality of roses was very proficient , better than 2022 . And that could be because the logistics are back to normal after Covid . We import roses and also offer American Grown roses , but due to cold atmospheric condition in December and January and the very eminent lifelike natural gas terms , a number of our California growers decided not to heat up their nursery and , as a solution , had very small production for Valentine ’s week . ”
Custom packed flowers that go out for valentines
Everyone is a little more conservativeIn plus to the rosiness , which is still the bit one efflorescence for Valentine ’s Day , Bongaerts saw an increase demand for Japanese Sweet Peas , Snapdragons , Carnations , Stock , and a pile of American - grown and imported Tulips from the Netherlands . “ specially the fleshy grades and fancy type like double , drizzle , and parrot tulip ” , he bestow . The sales squad reported there were a few last - min fill - ins on Monday , but overall , the great unwashed seem to be selling what they got , and most said they did n’t want to overbuy and would rather sell out . “ Everyone is a little more conservative these days . ”
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Promoting flowers for daily usePromoting flowers for daily utilization Besides running Florabundance , Bongaerts is also promoting and supporting the diligence in several fashion as a volunteer ; he is Director for the California Flower Growers and Shippers ( Calflowers ) and Marketing Chair for ThatFlowerFeeling Foundation . According to Bongaerts , there are challenge from some in the intelligence media coming out with negative stories about flowers in worldwide , and peculiarly about imported blossom and sustainable issues , “ but most in our diligence know and translate the fact ” , he says . “ 80 % of the flowers purchase in the USA are import from South America and other countries to assemble the need . ”
peak are gaining in popularity , and the general public is getting educated about flowers for quotidian function , how flowers make multitude felicitous , and could be part of their self - care bit . The national advertising campaign ThatFlowerFeeling , the campaign that upgrade flower for daily use of flowers , should be supported by everyone in the floral diligence . ” For more selective information about our campaign please visitwww.ThatFowerfeeling.org
Calflowers Case Study about flowers and the American consumer .
For more information : Joost Bongaerts , Owner and CEOFlorabundanceEmail:[email protected]https://www.florabundance.com/
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