BBH ’s focal point is shifting to sector communication through which BBH is proactively targeting socially decisive consumer and individual opinion leadership . In personal line of credit with this , traders can utter their panorama on BBH ’s collective activities via an online support tryout this month . cultivator have already expressed themselves positively via the March 2023 support trial last year .
Bloemenbureau Holland : A new persona and support examination GBD among trading partiesDuring the Trade Fair Aalsmeer 2023 , Bloemenbureau Holland ( BBH ) presented its new direction . In it , the focusing transmutation to sector communicating , with which BBH will proactively target socially critical consumer and item-by-item opinion leaders . A direction also corroborate by Royal FloraHolland with the purpose of positively influencing public feeling about the floriculture sector . In line with this , ( sweeping ) trader can once again express their opinion on the innovation of a General Binding Declaration ( GBD ) to finance the corporate activeness of Bloemenbureau Holland ( BBH ) in an online support trial . They can do so from 15 to 2 May 2025 .
An accord on a new levy base based on sales turnover was reached in former September by a representative group of trading companies . The votes tramp by growers in the March / April 2023 support test are and will remain legally valid . In doing so , raiser overwhelmingly ( 79 % ) spoke in favor of a GBC . This make a raw financial support test only among traders sufficient to ultimately bow an software for a General Binding Declaration ( GBD ) for growers and traders . In 2024 , Royal FloraHolland will still handle the collection of the BBH levy en masse .
New directionMany discussions about the new direction of BBH have been held with concerned stakeholder : agriculturist , bargainer and their interpreter . Together , it was decide that BBH will focalise on sphere communication : an unequivocal and powerful sector fib . Connecting and cooperating with all partners in the chain , paying stakeholder and web pardner , in society to strengthen the trope of flowers and flora and to work together to maintain the leading attitude that the Dutch floriculture sector occupies worldwide .
In its Modern role , BBH collects and share noesis about consumers , conducts targeted consumer inquiry , and assist stakeholder implement this knowledge . In communicating to consumer , the focus is on theme such as well - being , sphere innovation and sustainability . In doing so , BBH communicating will focus much more specifically on PR events and substance campaigns , for illustration , and will also move off from large national telly advertising campaign .
Read moreabout the GBD surveyRead moreabout the new role of BBH
Source : Royal FloraHolland
